e-commerce SEO:A Complete Guide to Boost Your Online Store’s Visibility

what is e-commerce SEO? E-commerce SEO involves optimizing various elements of your online store to make it more search-engine friendly. This includes optimizing product pages, category pages, navigation, site architecture, and more. The goal is to help search engines like Google understand your website’s content better, making it easier for them to crawl and index […]

Local SEO to increase customers and store sales

increase sales with LOCAL SEO

What is Local SEO? Local SEO stands for Local Search Engine Optimization and is a Digital Marketing strategy to promote businesses that have a physical location or serve a geographic area.It means that when a potential customer searches for a service or product online for a specific geographic region,It will show all businesses that match […]


Why do we need to segment the market or our client base for sales or marketing? The obvious reason is, that they have worked on different price tags, business volumes, or distinct business areas… Right, but what other advantages can we get from this approach? Market segmentation means that we are grouping people or companies […]

Customer Retention

client retention

In this article, we are going to give you info that will make you understand the power of client retention and some tips on how to make it happen!! Obviously, you don’t have to choose between these two options, but here are a few facts that will make you think twice before putting all your […]

Inbound Marketing

That’s one of the goals of any brand, to make their customers enlighten with their services, culture, and knowledge so they can spread the message to others.The recommendation of a friend is a very powerful marketing tool…if you have it, USE IT!!!But to achieve this, there is a long road ahead.One of the ways to […]

Network better with digital marketing

Networking.. the art of creating points of contact that help us to keep the boat sailing in smooth waters. Despite being a point-to-point approach, if well taken care of, each of these points can bear fruit or speed up processes and tasks. How can marketing take networking to another level? We see it as a facilitator. […]

Marketing Vs Sales

  Well, the ultimate goal is to bring business in through the door, but some ways make it easier and ways to make it harder. Making cold calls or sending cold emails to present products or services, expecting a good acceptance rate or leads to follow up…probably that’s the hard way to find new business. […]

How do we market in time of crisis?

3 tips on how to market in times of crisis It’s time to focus on how we do our marketing… how do we are approaching clients, what message are we passing to them… and sometimes shifting to a new book of clients.Remember not all businesses are going through the same crisis. Some are struggling and […]

Connect with your audience

What is “connection” between brand and audience? We all have brands that we are following or are interested in knowing more about them.Because we have products or services from them, or somehow we do identify ourselves with their purpose or style, or just because we would love to have a product or service from them.  This […]