A crucial tool for any marketing strategy. It lets you know how the current situation of the business is in the digital environment, and what are the strengths and areas for improvement. This tool serves as a basis for creating a more consistent digital marketing strategy that will focus on business objectives while consciously knowing where to start.
WHAT YOU WILL FIND IN IT
This analysis addresses the business objectives and how the rollout to digital channels is done, revealing not only the strengths but also the weaknesses to be improved.
GOALS
Identified business goals and how are they expressed in the current digital marketing strategy. What results are possible to present.
SWOT
find what are your digital strengths and weaknesses
opportunities to evolve and what might be threatening your business growth.
DIGITAL CHANNELS
In what channels are you visible, by whom and what kind of content are you delivering? Is this the appropriate content for your goals?
SEO
In your area of expertise, how is the biggest search engine ranking you for what you do, and where do you have your market?
Is your page being shown when people search for answers online?
CLIENT RETENTION
How are you using the digital environment to retain your current clients and increase sales to those that already know you?
BENCHMARK
Who are you competitors and how are they performing compared to you?
What are they doing better? and what is it that your business is doing better?
WHAT WILL YOU GET FROM IT
- Clear Areas of improvement and high-lights of how it could be done.
- Business Strengths that must be leveraged.
- Off-line business activities that will help improve also digital performance.
- Benchmark with direct competitors and references
HOW DOES IT WORK
FILL THE FORM
we will need information to understand what is that you’re trying to achieve, so that we can have a base to start looking into what your online channels are doing.
TOUCH BASE MEETING
after receiving the form filled with business info, we will schedule a complimentary meeting to clarify key questions of your business approach and goals to achieve. This information allow us to tune the analysis to what matters.
ANALYSIS REPORT & REVIEW MEETING
You will receive your business analysis and a meeting to clarify any doubts that you might have and what are the next possible steps to start making the real change!
