What is digital marketing architecture
Digital Marketing Architecture it is a top-down methodology that generates business growth strategies, focusing on digital marketing.
It is an interactive process that merges the business reality with what the market needs, generates strategies for each step of the sales funnel , separating clients from prospects, so that it can be possible to be more assertive communicating to the target audience.
It has 5 major steps that allow us to develop winning campaigns and business communication so it can generate value to your audience and results for your business.
To create any marketing strategy we gather data from three distinct areas to build create awareness of where the business is and what it wants to be.
From the awareness stage, it’s necessary to find options to follow and what results we can expect.
We only know if it really works, if we put them to the test. Only data will show where to focus our efforts.
Wining strategies will rollout through an omnichannel environment. Every step of the funnel will be a touching point for customers or prospects to increase the will of buying or subscribing.
From new customers to recurrent buyers, this methodology will increase your business growth
WHY YOU SHOULD IMPLEMENT INTO YOUR BUSINESS
Connect your business goals with your marketing campaigns
Stop thinking about digital marketing in a disconnected way from the general objectives of the company and the market needs,
Increase success rates of campaigns and communication actions, being these more assertive.
Separation of prospects from the customer as they will be dealt with in separate strategies and sales funnels.
creation of specified content for each stage of the funnels
Clients and prospects are not the same
Separation of prospects from the customer as they will be dealt with in separate strategies and sales funnels.
creation of specified content for each stage of the funnels.
Customers or prospects have multiple contacts with the brand regardless of the platform they use.
consistency across platforms
From brand awareness to product campaigns on the web, every process must be aligned, consistent but adjusted to whatever format or platform we are communicating.
It must be planned to deliver the right message to your audience and read its feedback.
Better results
Ability to increase brand interaction points raising awareness, brand authority and relevance.
BE THERE BE READY
Your customer is not always ready to buy right away.
We understand there are levels and timings attached to the buying process. having this in mind, it’s our job, working with your business, to drive your customers or prospects through the buying journey.
Why should your business be the right choice when the right time comes?
Because your business will be delivering value!
Be There and Be Ready means that your message will be delivered at the right time and right social platform so that buyers keep you on top of their minds.