Marketing Vs Sales
Well, the ultimate goal is to bring business in through the door, but some ways make it easier and ways to make it harder. Making cold calls or sending cold emails to present products or services, expecting a good acceptance rate or leads to follow up…probably that’s the hard way to find new business. […]
How do we market in time of crisis?
3 tips on how to market in times of crisis It’s time to focus on how we do our marketing… how do we are approaching clients, what message are we passing to them… and sometimes shifting to a new book of clients.Remember not all businesses are going through the same crisis. Some are struggling and […]
Connect with your audience
What is “connection” between brand and audience? We all have brands that we are following or are interested in knowing more about them.Because we have products or services from them, or somehow we do identify ourselves with their purpose or style, or just because we would love to have a product or service from them. This […]
