Fashion Pre-Owned Market

How is the fast fashion industry grabbing the pre-owned market and circular economy trend? What does it mean to B2C and B2B

Industry news and trends are extremely relevant. It allows us to suggest and adapt strategies not only to increase revenue but also to avoid business disasters and loss of opportunities. Find here how we can help your business

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Fast Fashion brands officially testing Pre-owned markets.

In the last couple of years, we have seen the growth of movements and initiatives to reduce waste and impact on the environment as a result of
fast fashion and high consumption.
One of the results was independent digital markets where people could put their unused clothes and accessories to sell.
Against most of the odds this market grew up in popularity, and fast fashion brands were being bullied for not doing anything to reduce the “shop and dump” consumer behavior.

Also with the financial impact of inflation, brands started to test the waters of second-hand markets.
Zara has just joined this new area of business: “pre-owned Zara Goods“. 

This solution is available, for now, only in UK. Depending on its success and after refining logistics challenges it can be rolled out to other countries.

Second-hand markets are not that new, and they were quite a niche in the Luxury section where it’s possible not only to buy used items but also rent them. Louis Vuitton, Hermes, and others have second-hand demand growing fast.
A bit more about it here 

The resale market has a positive forecast of growth in the next years.
Brands like Asos, Selfridges, and Asda are already taking advantage of this. Expects to have half of its interactions with customers be on repair resale or rental by 2030.
More details here.

Who else is surfing this wave?


They present an exchange program where it’s possible to sell old sporty items and reuse the money to buy a new item


Already Live the marketplace for used tech items.

Old Ergos Chairs are collected and used to create brand-new chairs.


How does it affect your business?

Well, more than just a trend, the circular economy is a need to not only re-educate consumers but also to give a new use to old resources and reduce the cost of supplying to build.

B2C– businesses working directly with consumers should start thinking about how to create a new business process to start surfing the wave,
For how long would your product should be used? when is the time to make an exchange? what should your client do with the old one? how can you help?

B2B – Is it possible to reuse old components in new items? Can we recycle? how can we help our clients to surf the circular economy wave?



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