In this article we talk about:

In this article we talk about:

Inbound Marketing
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That’s one of the goals of any brand, to make their customers enlighten with their services, culture, and knowledge so they can spread the message to others.
The recommendation of a friend is a very powerful marketing tool…
if you have it, USE IT!!!
But to achieve this, there is a long road ahead.
One of the ways to shorten this road is inbound marketing.

What is inbound marketing?

In simple words is the art of creating content that gives answers to questions or problems that people already are searching for, transforms them into clients, and from there into followers.

Even before buying or looking for a specific brand, people start searching on how to solve this specific problem… causes, symptoms, solutions, and then finally options from brands.
The idea of creating content that addresses these questions is not only to provide a free answer or quick guide on “how to..” but also to position yourself as an expert in the field.
Is not about the product, but how you provide a solution.. what culture or values do you support while selling your products/services..
Yes because, one thing is to write values on a board, another thing is to apply them on the daily basis also to your audience.
This extra effort makes you stand out from your competition and especially brings connection with your audience, and customers..
Having that said, is crucial to have an inbound marketing strategy in place, that can help you to get where you need to be.

How to use inbound marketing?

Attract clients through relevant information and social media, convert them into leads, close those leads with a valuable solution, and enlighten dedicated content, and events.. bring something new… something exclusive…
Create content that surprises, provides value, and marks you as an expert to be taken into consideration.
Even if 2 competitors sell the same tool, is the way they provide the solution that will make the difference.

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